Kevin McCann

Kevin McCann

Partner, NATIONAL Public Relations

If Kevin were a venn diagram, there would be three large, overlapping circles: digital strategy, communications strategy, technology strategy. Kevin would be smiling happily from within the nexus of these three circles, since that’s where he has been doing great work for years.

For over a decade, he has been creating persuasive online campaigns for Fortune 100 companies, non-profits, governments and associations in both the United States and Canada. He cut his teeth as Head of Development and then Client Services at Grassroots Enterprise in Washington DC (from 2002 to 2009), and then as Senior Vice President at Edelman Public Relations. Kevin was pivotal in orchestrating the acquisition of Grassroots by Edelman, and at both companies he drove creation of digital campaigns for a broad swath of clients.

Kevin moved back to Canada in 2010, and now leads digital engagements for NATIONAL Public Relations from Halifax, Nova Scotia.

Colleagues and clients say he has a knack for providing value from many perspectives: from communications strategist to developer, project manager to researcher, senior manager to communications coach. He’s been honoured to work with great clients on award-winning efforts and gets immense satisfaction from deriving clarity from the complex.

Workshop: Advocacy in Action: Winning in the court of public opinion

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