Co-founder, Thornley Fallis Communications
25 Years of Storytelling: Perspectives on the short trip from PR to Novels
A 25 year veteran of the PR agency world, Terry Fallis has witnessed the many changes, evolutionary and revolutionary, in our profession. He’s also an award-winning storyteller with three bestselling novels to his credit and a fourth on the way. Up and Down, his third novel, is actually set in a multinational PR agency and should be required reading for PR rookies and veterans alike. Terry will share his perspective on the changing world of public relations, how his PR career helped him break through as a novelist, the future of the profession, and his views on what continue to be the bedrock or essential skills of the successful PR professional. There should also be a few laughs along the way as he dips into his novels and holds a mirror up to our profession, and on the behind-the-scenes life of politics in the nation’s capital.
Diana and Charles Tisdall Lecture in Communications
Sponsored by McMaster University with an Education Grant provided by the Communications + Public Relations Foundation