Conference At A Glance

Saturday, June 8, 2013

8 a.m. - 4 p.m.  Presidents' Council meeting

Sunday, June 9, 2013

7:45 - 8:30 a.m. National Council on Education Meeting
8 a.m. Registration Desk opens
8:30 - 9:30 a.m.

Educator Roundtable

8:30 - 9:45 a.m. National Council on Accreditation meeting
10 - 11 a.m. Education:

CPRS Education Council PR Research Presentation Session

Accreditation Sessions:

There's Nothing Like the Real Thing: Accreditation grader training (For graders, accreditation chairs, regional examiners, APRs with five plus years post accreditation. Session to examine written exam grading, consensus grading sessions.)
Aspire to a Higher Standard: pursuing the APR (For those interested in accreditation)
11 a.m. Exhibit Area Opens
11 a.m. - 12:45 p.m.
Opening Ceremonies and Sunday Brunch
12:45 - 1:45 p.m. College of Fellows Keynote

The "New Normal"
Change, Communication and Brands: How It Works Behind the Scenes and the Challenge Ahead to Communicators



  

Evan Solomon
Host, CBC TV's Power and Politics
Host, CBC Radio's The House

1:45 - 3:15 p.m. World Café
3:15 - 3:30 p.m. Break
3:30 - 5:30 p.m. Annual General Meeting (AGM) followed by the CPRS Leadership Assembly

6 p.m. Buses leave for evening event
6 p.m. Sunday Night Evening Event:
Courtyard Restaurant - ByWard Market

Monday, June 10, 2013

7 a.m. Registration Desk opens
7:15 - 8 a.m. Breakfast
8 a.m.
Exhibit Area opens
Opening Remarks
Moderator Introduction
8:30 - 9:30 a.m. Mental Health Panel:
Changing the Conversation about Mental Health

Moderator:
Chris Cobb, journalist, Ottawa Citizen

Panelists:
Mary Deacon, Chair, Bell Canada's Mental Health Initiative
Alex Munter, CEO, Children's Hospital of Eastern Ontario
Louise Bradley, President and CEO, Mental Health Commission of Canada
9:30 - 10:30 a.m. Workshop #1
Communication without control:
How PR can change the world




Target Audience:
Advanced
Daniel Tisch APR, FCPRS
CEO, Argyle Communications
Chair, Global Alliance for Public Relations and Communication Management

Theme: Vision
  Workshop #2
Gender in PR: Why is the industry pre-dominantly female? ~ A 2012 study addressing gender communication and why the public relations industry is predominately female

Target Audience: Intermediate
Amelia Kennedy, MA
lecturer, University of Victoria
Owner, Crosspoint Communications





Theme:
Vision
  Workshop #3
Ghost in the Machine


Target Audience: Intermediate
Mark Blevis
Digital Public Affairs Strategist,
Full Duplex Ltd.

Theme: Vision
10:30 - 11 a.m. Vendor Theatre / Coffee break / Graffiti Wall
11 a.m. - 12 p.m. Workshop #4
Is That the CBC In the Parking Lot? Moving Scouts Canada From Crisis Mode to Leadership Position
 

Target Audience: Advanced
Daniel Granger APR, FCPRS, President, ACJ Communication
Brenda Sweeney, BA, MSc., APR, Partner, Kennedy Jones & Sweeney Inc.

Theme: Vision 

Workshop #5
The 10 Commandments of Employer Reputation and Culture

Target Audience: Advanced
Heath Applebaum ABC, MCM, National Director of Communications, Canadian Diabetes Association

Theme: Vision
  Workshop #6
Canadian Best Practices in Employee Engagement Communications

Target Audience: Advanced
Karen Humphreys Blake, APR, MCM
Senior Associate Consultant, 8020 Info Inc.


Theme: Vision
12 - 1 p.m. Lunch
1 - 2 p.m. Diana & Charles Tisdall Lecture Keynote:

25 Years of Storytelling

Sponsored by McMaster MCM Program

  

Terry Fallis
Co-founder, Thornley Fallis Communications
Bestselling author




Educational Grant provided by:

2:15 - 3:15 p.m. Workshop #7
Making PR Relevant to Decision Makers – Using the World Café Process


 

Target Audience: Intermediate
Danielle Côté, RN, APR, Associate Director, External Relations and Communications, Canadian Centre for Ethics in Sport
Howard Williamson, Williamson Consulting

Theme:
Planning and Research

Workshop #8
Becoming a Strategic Communications Rock Star
 

Target Audience: Intermediate
Caroline Kealey, Ingenium Communications & Results Map


Theme:
Planning and Research

Workshop #9
The Repositioning of the Accès Montreal Card
 

Target Audience: Intermediate
Lucie-Anne Fabien APR, FCPRS
Conseillère en communications, Ville de Montréal

Theme: Planning and Research
3:15 - 3:45 p.m. Vendor Theatre / Coffee break / Graffiti Wall
3:45 - 4:45 p.m. Plenary Speaker

Today's Media Landscape

  

Jean-François Dumas
President, Influence Communication


Sponsored by CISION


 

6 p.m. Buses leave for evening event
6:30 - 8:30 p.m. Monday Evening Event:

Canadian Aviation and Space Museum
Sponsored by Marketwired

Tuesday, June 11, 2013

7:15 – 8 a.m. Breakfast
8 a.m. Exhibit Area opens
Opening Remarks
8:15 - 9:30 a.m. Ira Basen
Producer, CBC Radio


Sponsored by Infomart


9:30 - 10:30 a.m. Workshop #1
The Implementation of an Ideagora: CHU Québec's Initiative

Target Audience: Intermediate
Richard Fournier, APR, Director of Communications and Outreach, CHU Quebec

Theme: Production and Implementation 
  Workshop #2
Communications 4.0 - Frame. Understand. Tell. Celebrate.




Target Audience:
Intermediate
Chris Boutet, Senior Insights Manager, Infomart

Duncan Clark, Vice President, Strategic Initiatives, Postmedia Network Inc.


Theme: Measurement & Future Outlook
  Workshop #3
You Still Need Us: The Value of Associations in a Collaborative New World


Target Audience: Intermediate
Derek Lothian, National Manager, Communications & Executive Director, Saskatchewan Manufacturing Council
Canadian Manufacturers & Exporters


Theme:
Vision
10:30 - 11 a.m. Vendor Theatre / Coffee break / Graffiti Wall
11 a.m - 12 p.m. Workshop #4
Advocacy in Action: Winning in the court of public opinion


Target Audience:
Intermediate
Kevin McCann, Partner, NATIONAL Public Relations
Sean Lewis, Senior Consultant, NATIONAL Public Relations

Theme: Vision

Workshop #5
Sponsorship and Public Relations - Trending and the Future Together

Target Audience: Intermediate
Brent Barootes, President, Partnership Group – Sponsorship Specialists™


Theme:
Measurement & Future Outlook

Workshop #6
MRP: Canada's PR Measurement Standard


Target Audience: Intermediate
Jenny Cruxton, News Canada



Theme:
Measurement & Future Outlook
12 - 1 p.m. Lunch
1 - 2 p.m.
Afternoon Keynote:

Meet your Invisible Audience
Alexandra Samuel
Vice-President Social Media, Vision Critical
Social Media Blogger, The Harvard Business Review & The Atlantic


Sponsored by The Canadian Press

2:15 - 3:15 p.m. Workshop #7:
Social Media Barometer

Target Audience:
Advanced
Martin Waxman, APR, Martin Waxman Communications

Theme:
Measurement & Future Outlook
  Workshop #8
Standards, Best Practices & the Latest Trends in PR/Communication Measurement Programs

Target Audience: Advanced
Fraser Likely MA, APR, FCPRS, Partner and President, Likely Communication Strategies



Theme:
Measurement & Future Outlook
  Workshop #9
Using social media to mine business insight

Target Audience: Intermediate
Kelly Rusk, Senior Account Executive, Banfield Seguin


Theme:
Measurement & Future Outlook
3:15 - 3:45 p.m. Vendor Theatre / Coffee break / Graffiti Wall
3:45 - 5 p.m. Panel Discussion - Future of PR

Moderator:
Bruce MacLellan, APR, FCPRS, President, Environics

Panelists:
Stephanie Lawrence, Senior Communications Manager, Heart and Stroke Foundation of Canada
Vince Power, APR, Divisional Vice-President, Corporate Affairs and Communications, Sears Canada
Daniel Tisch, CEO, Argyle Communications and Chair of the Global Alliance for Public Relations and Communication Management
Jean Valin, President, Valin Strategic Communications


Sponsored by Environics Communications
6 - 6:30 p.m. Champagne Reception
 
Sponsored by
NATIONAL Public Relations


6:30 p.m. --


Location:
Casino Lac-Leamy Theatre
Awards Gala and Dinner

Sponsored by CNW Group


 

Accreditation Maintenance Units:
The following conference events are worth accreditation maintenance units:
Full Conference Registration 2.5 units
1 day Conference 1.0 unit
½ day Conference 0.5 unit
Original presentations or speeches, including panelists 0.5 unit
National CPRS awards related to excellence in PR practice, research or teaching 2.5 units
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